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One recurring effect of COVID-19 is the way we have restructured our minds to seek new ways to adapt and new ways to make living, business, and education easier for everyone involved. Today, there’s an uprising of ideas on how to incorporate physical activities we engage into online spaces, creating this hybrid effect as well as providing a lot more options for everyone involved. Online learning platforms have become so commonplace and needed today. For anyone with the skills to teach, can create online courses that will be of great assistance to a large majority, this is an important time to break into the sector and begin the work. This is because more people are looking for online courses to help them with various needs like, learn a skill, reinvent themselves, educate themselves more, and other subsequent reasons. Here’s how to break in. 1. Get a Domain and Website: The very first step for any setup you’re looking to start on the internet is to first have a domain and website. Build a website that will host your online school. Do not start your online school on a free website. You need people to take it seriously so you’ll be investing in acquiring a domain, setting up your website, including features like a landing page as this is the very first place your visitors will land on. Invest in your brand identity by creating a unique logo, using favorable themes, templates, color palettes, and fonts that are friendly to users. 2. About Page: This is particularly necessary because this is usually the first place visitors check out when they’re on your website. Let your “about page” convey the message of what the website is about and how it intends to achieve that. The “about page” is usually where the interest of visitors keys mostly so make it as informative as possible. The “about page” is also where you include testimonials of previous students. 3. Develop your Course: If creating the website is the father of the online school, the course is its mother. The course is as important as every other thing on the website. Put in some learning content that you are ready to take people on. Give a detailed overview of what these courses are about and what a visitor is likely to take out from them. Also include an outline. 4. Marketing Tools: Every business needs a marketing strategy. And, for your online school, set up a marketing strategy on how to draw the attention of the audience. This could be through email marketing, referrals and affiliate marketing, etc. 5. Payment Pattern: As a business, you need to include a payment plan for every course. This also includes adding price tags for each course. And, as a startup, you can either offer visitors some percentage off or set up installments payment plans. There’s a lot more required to get an online school website functioning, and the above listed are among the major tips to note when setting up one. |
